NOW TV is a contract-free streaming service from Sky, available in the UK, Ireland, and select European countries. It offers flexible monthly passes for entertainment, cinema, sports, and kids’ content. You need a NOW TV account, a UK/ROI payment method, and a compatible device. Geo-restrictions apply outside supported regions.
NOW TV is a contract-free, streaming-only platform operated by Sky. It offers flexible monthly “Passes” for entertainment, cinema, sports, and kids’ content, allowing viewers to watch premium Sky channels and on-demand content without a long-term commitment or satellite dish. NOW TV is designed for those who want access to Sky’s best content, but prefer streaming over traditional TV packages.
NOW TV is officially available in the UK, the Republic of Ireland, and a few other European countries under different branding. The service is geo-restricted, meaning you must be physically located in a supported country to stream content. Availability may change, so always check the official NOW TV website for the latest information.
NOW TV’s content is subject to licensing agreements that restrict where it can be shown. This means:
These restrictions are enforced using your device’s IP address to determine your location.
To watch NOW TV, you need to:
There are no annual contracts, and you can cancel or change your Passes at any time.
NOW TV is designed to work on a wide range of devices, including:
Important: NOW TV does not have an app or integration for Sky Q, Sky+ HD, or Sky Glass boxes. You cannot log into NOW TV on a Sky box or combine subscriptions. You must use a separate device.
If you want to watch on a non-smart TV, connect a compatible streaming stick or device via HDMI.
No, you cannot use a Sky Q, Sky+ HD, or Sky Glass box to access your NOW TV subscription. The two services are separate and do not share apps or logins. If you want Sky content on a Sky box, you must subscribe directly to Sky. If you want flexible, contract-free streaming, use NOW TV on a supported device.
Due to licensing, NOW TV is geo-blocked outside its official territories. If you try to stream while abroad, you’ll see a message saying the service isn’t available in your region.
If you are a UK or ROI resident travelling temporarily within the EU, you may be able to access NOW TV thanks to “portability” rules, but this is not always reliable and may be subject to change due to Brexit and other legal factors.
For those who want to access NOW TV from outside the UK or ROI, a streaming-focused unblocking solution like StreamLocator can help. StreamLocator uses Smart DNS and proxy technology to route your streaming traffic through the correct region, allowing you to watch NOW TV as if you were at home. This is especially useful for expatriates or frequent travellers who want to keep up with UK programming.
NOW TV does not offer a permanent free tier, but it sometimes provides free trials for new users (check the official site for current offers). You will need to enter payment details, and charges will start after the trial unless you cancel in time. There are no legal ways to watch full NOW TV content for free long-term.
For the best experience, use a device that supports the latest NOW TV app version and HD streaming.
NOW TV content is licensed for viewing in specific countries. Circumventing geo-blocks may violate NOW TV’s terms of service. Always ensure you comply with local laws and the service’s user agreement. Using solutions like StreamLocator is at your own discretion; StreamLocator is designed for legitimate subscribers who want to access their content while travelling or living abroad.
If you are a UK or Irish resident travelling abroad, or an expat who wants to keep up with UK TV, geo-restrictions can be frustrating. Standard VPNs often don’t work reliably with streaming services, and can cause buffering or get blocked. StreamLocator offers a user-friendly, streaming-focused solution that automatically routes your NOW TV traffic through the right region—no manual server switching required. It works with devices that don’t support VPN apps, like Smart TVs and streaming sticks, making it ideal for watching NOW TV on your big screen wherever you are. You can try StreamLocator with a free trial to see if it solves your access issues.