NOW TV (now called “NOW” in the UK and Ireland) is a streaming service that lets you watch Sky Sports without a contract, using internet streaming instead of satellite TV. To access Sky Sports, you need a paid Sky Sports Membership, available only in the UK, Ireland, and select European countries.
NOW TV, rebranded as “NOW” in the UK and Ireland, is a contract-free streaming platform that lets viewers access premium TV channels, including live sports, movies, and entertainment. Unlike traditional pay-TV, NOW TV operates via internet streaming and offers flexible passes (called “Memberships”).
Sky Sports is one of the flagship offerings on NOW TV, available through a dedicated Sky Sports Membership. This allows users to stream live sports events, including Premier League football, Formula 1, cricket, golf, and more, without a satellite dish or long-term contract.
Sky Sports via NOW TV is officially available in the following regions:
Outside these countries, access to NOW TV (and its Sky Sports streams) is geo-blocked due to licensing agreements. Even within Europe, content can vary by country.
Streaming services like NOW TV must comply with content licensing laws. These laws restrict where certain channels and events can be shown. As a result, if you try to access Sky Sports on NOW TV outside its licensed countries, you’ll encounter error messages or be unable to sign up.
Common reasons for restrictions include:
Sky Sports is not included in the standard NOW TV Entertainment or Cinema Memberships. To watch Sky Sports:
Note: Prices and pass options may change, so always check the official NOW TV website for the latest details.
NOW TV is designed to be flexible, supporting a wide range of devices:
Some older devices or non-UK models may not support the NOW TV app. Always check device compatibility before subscribing.
If you are abroad or facing geo-blocks, you may need to use a streaming access platform like StreamLocator to access the service as if you were in the official region. StreamLocator can help route your streaming traffic so you appear to NOW TV as a local viewer, making the process seamless on devices that don’t support VPNs.
Accessing Sky Sports on NOW TV outside its licensed regions may violate the service’s terms of use. While using geo-unblocking technology is not illegal in many countries, it can breach the streaming provider’s policies. This could lead to account suspension or termination. Always review the legal implications in your country and the service’s terms before proceeding.
NOW TV is only intended for use in its official regions. Portability rules within the EU/EEA may allow temporary access while travelling, but this is subject to change post-Brexit and may not apply to all users or all content.
Many subscribers want to watch Sky Sports on NOW TV while travelling or living abroad. Officially, NOW TV only permits access within its licensed countries. Some EU/EEA portability may be available for short trips, but this is not guaranteed.
If you try to stream from outside the UK, Ireland, or other supported countries, you’ll likely see a geo-block message. This is where a streaming access platform like StreamLocator can help. StreamLocator uses Smart DNS and hybrid proxy technology to route your streaming traffic through the correct country, making it possible to watch Sky Sports on NOW TV as if you were at home—without the speed drops or compatibility issues of traditional VPNs.
StreamLocator is especially useful for devices that don’t support VPN apps, such as Smart TVs, Roku, or game consoles.
Sky Sports is a premium, paid-only channel on NOW TV. There is no free tier or trial for Sky Sports content. Occasionally, NOW TV may offer promotional deals or bundled discounts, but these still require payment. If you see websites promising free Sky Sports on NOW TV, be cautious—these are usually scams or illegal streams.
For legal and reliable access, a valid Sky Sports Membership is required.
For the smoothest experience, consider these devices:
No. Sky Sports on NOW TV is only available in the UK, Ireland, and a few European countries. If you’re outside these regions, you’ll need a solution like StreamLocator to access the service.
No. NOW TV and Sky’s satellite/cable services are separate. You need a dedicated NOW TV Sky Sports Membership to watch via the NOW TV app or website.
Yes, for the UK version of NOW TV, a UK-based payment method is usually required. Some users have success with prepaid cards or gift cards, but this is not guaranteed.
No. Sky Sports content is only available via paid Memberships, and there is no free trial for sports channels.
HD streaming is available, but 4K is not currently supported. For HD, you may need to add the NOW TV Boost add-on, which enables 1080p streaming and other features on supported devices.
Try using a supported streaming stick, set-top box, or the StreamLocator Hub to bridge compatibility gaps.
Using geo-unblocking services is not illegal in most countries, but it may violate NOW TV’s terms of use. This could result in account restrictions, so proceed at your own risk and always review the service’s policies.
NOW TV allows streaming on one device at a time by default, but you can add the Boost add-on to watch on up to 3 devices simultaneously.
Unlike VPNs, StreamLocator only reroutes streaming traffic, so speeds are typically faster and buffering is reduced. This is especially helpful for live sports.
Yes. NOW TV’s Memberships are contract-free and can be cancelled or renewed as needed. Day passes expire automatically, while Month passes renew until cancelled.