NOW TV is a contract-free streaming service owned by Sky, offering live and on-demand TV, movies, and sports via flexible monthly passes. Available in the UK, Ireland, Italy, Germany, Austria, and Switzerland, it works on various devices. You can register up to 6 devices, streaming on 2 at once (3 with Boost). Geo-blocking applies outside supported regions.
NOW TV is a contract-free streaming service offering live and on-demand TV, movies, and sports. It is owned by Sky and provides flexible monthly "passes" for content categories such as Entertainment, Cinema, Sports, and Kids. Unlike traditional pay-TV, NOW TV is entirely online and does not require a satellite dish or cable installation.
NOW TV is officially available in the United Kingdom, Ireland, Italy, Germany, Austria, and Switzerland. Content libraries and pass offerings may vary by country. If you are outside these regions, access is typically blocked due to licensing restrictions.
Content on NOW TV is subject to licensing agreements, which limit where shows, films, and sports can be streamed. As a result, NOW TV uses geo-blocking technology to restrict access to users in its supported countries. Attempting to watch from outside these regions will usually result in an error message or limited functionality.
To watch NOW TV, you need to:
Occasionally, NOW TV offers free trials for new users, but these are subject to change and may not always be available.
NOW TV is compatible with a wide range of devices, including:
Device support may vary by country and over time, so it's always wise to check the NOW TV website for the latest compatibility list.
NOW TV allows you to register up to six devices to your account. However, you can only stream on two devices at the same time. If you purchase the Boost add-on, you can increase this to three simultaneous streams.
If you try to watch on more than the allowed number of devices at the same time, you'll receive an error message asking you to stop playback on another device.
NOW TV content is licensed for viewing only in the countries where the service is officially available. Attempting to access NOW TV from unsupported regions may violate its terms of service. Users are responsible for ensuring their streaming activity complies with local laws and the platform’s user agreement.
NOW TV is geo-blocked outside its supported countries due to licensing agreements. Within the European Economic Area (EEA), you can temporarily access your NOW TV account while travelling, thanks to the EU Portability Regulation. However, this is limited to short trips and may not always work as expected. Outside the EEA, access is generally blocked.
For those wanting to watch NOW TV from unsupported regions or to bypass geo-blocks while travelling, solutions like StreamLocator can help. StreamLocator uses smart DNS and proxy technology to route your streaming traffic through the correct region, making it easier to access your NOW TV account as if you were at home. This is especially useful on devices where traditional VPNs struggle, such as Smart TVs and streaming sticks. Always check the latest policies and consider your legal obligations before using geo-unblocking tools.
NOW TV does not offer a permanent free tier. However, the platform occasionally provides free trials for new users, typically lasting 7 days. These trials may be available for select passes and for a limited time. After the trial period, a paid subscription is required to continue watching. Check the official NOW TV website for current offers.
The best device for watching NOW TV depends on your preferences and setup. For most users, Smart TVs, streaming sticks (like Fire TV, Roku), and NOW TV’s own streaming devices provide the smoothest experience. Mobile devices are great for on-the-go viewing, while consoles and PCs offer versatility at home. For households with multiple viewers, devices that support the NOW TV Boost add-on can make sharing easier by allowing more simultaneous streams and full HD quality.
If you want to watch NOW TV on multiple devices while travelling or living abroad, or if you encounter geo-blocks on certain devices, StreamLocator provides a tailored solution. Unlike traditional VPNs, StreamLocator’s smart DNS and hybrid proxy technology is optimised for streaming, automatically routing NOW TV traffic through the correct region without manual setup. This means you can enjoy NOW TV on Smart TVs, streaming sticks, and consoles—devices that often don’t support VPN apps reliably.
StreamLocator is especially useful for households with a variety of devices and for sports fans who want to bypass regional blackouts. Setup is straightforward, and the platform focuses on streaming access rather than privacy, making it a practical choice for mainstream viewers. For more information or to start a free trial, visit StreamLocator.com.